Concept Development


As part of our emotive making process we decided to translate our thoughts and ideas using the shape of our hands and the use of a ribbon.  In doing this we were able to recognize an abstract connection between the attractive skyline of Doha and the way a pretty ribbon is tied and unraveled.

We produced a series of videos in order to illustrate the close connection between the delicate formation of a ribbon and the city formation of Doha emerging over time.  We have edited a few of the videos to resemble the unraveling of this attractive exterior to expose a greater depth to their culture.  This has been achieved by reversing and slowing down some of the footage.

As the host of the 2022 World Cup, Qatar are already under way to shaping their own future as they construct, accommodate and entertain people from all walks of life.  They have a desire to become a ‘cultural meeting point’ and a vision to enrich their people – both of which will be achieved at this one big event as these people assemble together and have the opportunity to cross paths with both familiar and unfamilair cultures from all parts of the world.

When you visualise a ribbon you associate them with delicate movements and picture them unraveling gracefully. This is the impression we want to give as Qatar ‘untie’ themselves to reveal that they are much more than an attractive exterior. What else have they to offer? We want to visualise what their future could potentially look like as the architecture and landscape change dramatically for the up-coming world cup – remembering not to forget Qatar’s roots underneath all these changes. What is it that is revealed underneath? The people – how the people meet and connect is potentially the greatest benefit amongst all Qatar’s rapid construction. This is what will stand steadfast and remain as its passed down through the generations as the country move even further into the future. At the time of the world cup the country will be exposed to something amazing – for the first time in history, Qatar are preparing to accommodate for millions of people from all over the world. How amazing would it be to be there at this time? This is most exciting for the Qatari people and it’s so important for them to soak up all this culture amongst their own at this time on their own ground, although there will be benefits for all the other people too.

The people ‘crossing paths’ is symbolised in the design by a mesh type structure to create a unified solid structure which exposes the future of Qatar as ‘the people’. We are illustrating the process of ‘revealing’ through our design as we expose a structure that represents the current stunning architecture.

Sketch Development_

Structural Inspiration_

As a method of structural inspiration we have taken photographs of hands to help us visually illustrate how the people and buildings of Qatar collaborate.

Both of the following sketches derive from the shape of the previous images:

progressing thoughts_3.2.12

Today after speaking to a friend that works in Qatar, we discovered a lot more about life and culture within the country.  After deconstructing the information and tying all our thoughts together we have developed a concept to help us move forward in the project. We had previously thought about illustrating different cultures merging into the Qatari culture,  however after talking to my friend we discovered that although they do all work together we see that there are different classes of people – even though they add to the people of Qatar, they are not all equal as we had thought.

We have found family life to be the strongest bond amongst the people because it’s the relationship the people have with those nearest and dearest to them. This is confirmed and further emphasised during the month of Ramadan which we understand is a time for ”strengthening the family ties and community”.

We understand how Doha has emerged so quickly as the girls on skype emphasised that construction is happening left, right and centre!  It is recognised that many buildings have been built purely because the people are so rich, SO rich that the buildings don’t even need to have a purpose. Linking these two paths have resulted with Doha being built up quickly to create a visually appealing ‘facade’. There doesn’t seem to be any real point or purpose for a lot of these buildings as of yet.  Therefore we are thinking of designing a kiosk that emulates the visually attractive city of Doha by focusing on the people of Qatar and how they are the true image of Qatari culture.


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