final model pictures_

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final presentation_


This project asked us to create a cultural kiosk to represent the county of Qatar at world fair events.  This image of Qatar’s skyline is pretty much a westernized perception of Qatar.  Therefore, our aim throughout our entire design process was to raise curiosity about the country and to discover what lies beneath the visually attractive front.


Having been intrigued by the architecture within the skyline we delved into this further by looking at two specific buildings.  One that is presently standing within Doha’s skyline and one that is a project for the future.  Both the tornado tower and the design for the national museum of Qatar were influential in our design process.


After further research we realised that Doha’s skyline isn’t just about the architecture.  When watching videos on Qatari lifestyle, having skype conferences with VCU students and meeting up with people who have worked in the local vicinity of Doha – we agreed with the following quote: ”it’s future flourishes from within.”


With this in mind we both went straight to the drawing board to convert our initial thoughts into sketches.  These sketches mainly derived from the idea of ‘peeling back’ the perception of Doha to show that Qatar has a clear vision to enrich its people.  The sketches also reflect how we want to emphasise that the best is still to come and it’s continually shaping itself for the future.


From this we expressed our thoughts and sketches into a 3D form.  This involved playing around and creating a series of scenes that represented the unraveling of Doha’s exterior in order to focus on the REAL under lying strength of the country.


As part of our emotive making process we also produced a series of videos to illustrate the close connection between the delicate and beautiful formation of a ribbon and the formation of the city.  This particular video represents how rapid the city of Doha appeared and shows how we are ”unravelling” the city to focus on what lies beneath.


This collection of images helped us further our development.  The top right image is an inspiring example of innovative architecture found in education city within VCU Qatar that mixes the old traditional architecture with the new.  The other images helped us develop a unique form that would act as the basis for our final design.


A progression in our development meant that we could create a journey that would symbolise our concept.  In this process we also realised that inventive structures are not only features on Qatar’s horizon – as the world cup also beckons in 2022.  In thinking this we realised the degree of opportunity this could bring to the people of Qatar now and in the future.


These elevations illustrate our final design that have derived from the previous slide.  They show the front elevation, the back elevation and the plan elevation of our kiosk.  The structure was inspired by Doha’s domineering architecture collaborated with the traditional design of archways from areas such as Souq Wakif.


This axonometric explains the different aspects to our design and how it has been put together so it can be transported.  The ‘mesh structure’ represents the people crossing paths in Qatar and how they can meet to form a unified solid structure.  It’s designed in a way so it fits together easily so that it can be dismantled and reassembled at any world fair event.


The materials we have chosen have deliberately been kept to a minimum in order to grab the attention of the audience.  The combination of corian with steel work together to produce an organic abstract structure.  What WE like about corian is that it has beauty, strength and versatility built into it’s very nature.


This is our final model.  It tells the story of unravelling the corian skin to reveal the steel rod mesh structure that exposes Qatar’s culture to the world.  We feel the perception of Qatar is going to change- instead of looking at the outside, it will be understood that it is that of the people that make the country what it is.


This is a simple animation showing the 360 degree view of our kiosk.  We want our kiosk to be a place where people come together to retrieve information about Qatar and how it could benefit them by going to the world cup in 2022 with people from other cultures at an event where they will share one common interest.


This rendered perspective highlights how the public would interact with our kiosk.  We want to get people curious about Qatar, just like we were from the very start!  The people will be informed at the kiosk about future events mainly the world cup in 2022 and the benefits that will reap from this, including the opportunity to cross paths as the people come together to create a mesh of cultures at this one event.


At the end of the day we want to bring Qatar to the surface to expose itself for the first time.  In doing this we hope to entice people in from all over the world to see how they can contribute to Qatar and what Qatar has to offer them.

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emotive making_

angular forms symbolise modern architecture and the curved/adstract formation represents new growth and their future that ”flourishes from within”

representing the attractive skyline of Doha – we’ve taken some exterior shapes and stuck on images of architecture seen in Qatar.


‘unraveling the city’ to expose what’s underneath…

unraveling form inspired by the curves and formation of a ribbon


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emotive making_


As part of our emotive making process we decided to translate our thoughts and ideas using the shape of our hands and the use of a ribbon.  In doing this we were able to recognize an abstract connection between the attractive skyline of Doha and the way a pretty ribbon is tied and unraveled.

We produced a series of videos in order to illustrate the close connection between the delicate formation of a ribbon and the city formation of Doha emerging over time.  We have edited a few of the videos to resemble the unraveling of this attractive exterior to expose a greater depth to their culture.  This has been achieved by reversing and slowing down some of the footage.

As the host of the 2022 World Cup, Qatar are already under way to shaping their own future as they construct, accommodate and entertain people from all walks of life.  They have a desire to become a ‘cultural meeting point’ and a vision to enrich their people – both of which will be achieved at this one big event as these people assemble together and have the opportunity to cross paths with both familiar and unfamilair cultures from all parts of the world.

When you visualise a ribbon you associate them with delicate movements and picture them unraveling gracefully. This is the impression we want to give as Qatar ‘untie’ themselves to reveal that they are much more than an attractive exterior. What else have they to offer? We want to visualise what their future could potentially look like as the architecture and landscape change dramatically for the up-coming world cup – remembering not to forget Qatar’s roots underneath all these changes. What is it that is revealed underneath? The people – how the people meet and connect is potentially the greatest benefit amongst all Qatar’s rapid construction. This is what will stand steadfast and remain as its passed down through the generations as the country move even further into the future. At the time of the world cup the country will be exposed to something amazing – for the first time in history, Qatar are preparing to accommodate for millions of people from all over the world. How amazing would it be to be there at this time? This is most exciting for the Qatari people and it’s so important for them to soak up all this culture amongst their own at this time on their own ground, although there will be benefits for all the other people too.

The people ‘crossing paths’ is symbolised in the design by a mesh type structure to create a unified solid structure which exposes the future of Qatar as ‘the people’. We are illustrating the process of ‘revealing’ through our design as we expose a structure that represents the current stunning architecture.

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sketch development_

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structural inspiration_

As a method of structural inspiration we have taken photographs of hands to help us visually illustrate how the people and buildings of Qatar collaborate.

Both of the following sketches derive from the shape of the previous images:


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thought process 3.2.12_

As this week has progressed, we have been continuously developing our ideas for an appropriate and suitable design to represent Qatar at a world fair.

The above sketch illustrates Doha’s skyline as a ‘façade’.  We have based this sketch on the significant amount of research we have gathered in the past number of weeks.  We are now of the understanding that only a mere 20% of the buildings in Doha’s city centre are occupied.  This small percentage can only suggest that Doha’s skyline has a slightly artificial and deceptive front.  We feel that this is a concept that we can get excited about and therefore reflect in the design of our kiosk.

We are impressed at the degree of development Qatar has achieved in the past 5 years, however we feel that changes need to be made in order to best shape the country for the future.  After talking with our Qatari friends from VCU University over skype, we are told that construction is happening all the time and that development is an on-going process.

There is no doubt that Qatar is flourishing from within, however it is important to note that the country has not fully flourished.  We want to emphasise that the best is still to come for Qatar as it’s continually shaping itself for the future.

The concept for our kiosk is simply to ‘peel back’ the facade of Doha’s city centre to show that Qatar has a clear vision to enrich it’s people.  This process of ‘opening up’ promises to illustrate that with the right planning, Qatar’s future will eternally flourish from within.

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